Amazon Profiling

I remember many many years ago (when Amazon was first established), I was genuinely amazed by their profiling (recommendation) system. They don't just recommend the stuff that I had browsed (that'd be a no brainer), but things along the similar line. Today, after my latest purchase of two DVD sets, my recommendation included a 2008 Sports Illustrated Swim Suit issue??? Have I been profiled as a MALE??! I'm so offended! :P